C3 Labels

The C3 product includes spine labels colour-coordinated with the category colour used in the banner signs. The labels are designed to place the category acronymn on the spine, with the full text for the category wrapping around onto the back of the item. The labels assist pages in quickly sorting items into the relevant category.

To support face-out merchandized display, we keep the front covers of items clear of labels, barcodes, etc., to leverage cover art and attract customers to the items.

C3 Banner Signs

C3 Banner Signs

C3 signage is part of our strategy to make finding intuitive. The banner signs are sized to be visible from a distance, so that customers can see at a glance where each C3 category is located. The signs include images that express the category concept - to reinforce intuitive finding, and to communicate with customers whose first language is not English.